Adelaide Raia

Hi, I'm Adelaide Raia. Welcome to my profile!

Adelaide Raia's Bio:

Adelaide Raia's Experience:

• Marketing Director at Luxottica Italy

  January 2012 - March 2014

  Head of brand management, trade marketing and training department Wide portfolio, including House Brand (Rayban, Persol, Vogue, Oakley), luxury and lifestyle licencees (Bulgari, Prada, Dolce&Gabbana, Chanel, Tiffany, Armani, Polo, Burberry, Versace)

• Group Brand Manager Fashion & Lifestyle at Luxottica Group

  January 2011 - February 2012

  Responsible of business and development of wide portfolio of fashion & lifestyle products followed by dedicated brand managers(housebrand i.e. Vogue and Oakley, Licencee business i.e. Burberry, Ralph Lauren, Dolce & Gabbana, Prada)

• Senior Brand Manager at Reckitt Benckiser Italy

  September 2009 - December 2010

  Launch of Dettol brand in Italy (marketing plan, media & communication strategy, finance analysis) Personal Care

• Trade Marketing Manager at Reckitt Benckiser

  2007 - August 2009

  Trade marketing plan for all Health&Personal Care portfolio (distribution strategy, visibility plan, trade policy for wholesaler and mass market) Sales development and optimization

• Product Manager Primary Care at Schering-Plough S.p.A

  January 2006 - August 2007

  Management of mature products portfolio (main brands Polaramin and Gentalyn) - Marketing and Budget Plan - Forecasting - Direct Marketing Plan on different targets (physician, pharmacists and customers) - Analysis of key performance indicators of sales force in pharmacy, NPV analysis for project profitability. Most important projects: oMember of project team for design and implementation of sales force in pharmacy oRelaunch of cosmetic line oProject leader for launch of website www.dermaconsulting.it dedicated to dermatological assistance for pharmacists.

• Senior planning specialist at Schering-Plough

  January 2005 - December 2005

  Demand planning for all Schering-Plough portfolio - Analysis of plant key performance indicators - Daily contact with European and American plants for supply chain issues - Yearly operating plan for plant - ROI analysis for Operational Improvement Projects (with Finance Department) - Total Quality Management Project.

• Planner at Schering-Plough

  December 2002 - December 2004

  Production planning - MRP/purchasing planning - Capacity planning inventory reduction project

• Head of Sales Reckitt Benckiser Healthcare at RB

  April 2014

  Healthcare Channel Director Managing wide sales team across territory (> 70 employees) and key account managers. OTC and personal care portfolio (Durex, Benagol, Scholl's, Gaviscon, Nurofen, Megared, Optrex) Trade marketing plans and policy. Business development plan.

Adelaide Raia's Education:

• MIP-Politecnico Di Milano

  2005 – 2007
  MBA

• ISTUD

  2003 – 2003
  Basic Management
  Concentration: Management

• Universita degli Studi di Padova

  1997 – 2002
  Ingegneria Gestionale
  Concentration: Economics

Adelaide Raia's Interests & Activities: